PET & Co., a leading brand for orthopaedic dog beds and luxury pet accessories, partnered with JAKYRO to enhance their SEO strategy. Initially, the brand faced a significant challenge where bot clicks were artificially inflating their click-through rates, while their search visibility remained stagnant.

JAKYRO conducted a comprehensive analysis and discovered that approximately 33.6% of the clicks were generated by bots. This revelation highlighted the urgent need for corrective measures to address the issue and improve organic search visibility.

Following the analysis, JAKYRO devised a detailed action plan aimed at boosting PET & Co.’s search visibility. The plan focused on both on-page and off-page SEO optimizations, along with the creation of tailored content that targeted strategically important keywords.

After implementing the action plan over a 12-month period, PET & Co. witnessed remarkable improvements in their SEO performance:

• Increased Clicks and Impressions: PET & Co. observed a substantial uptick in performance metrics, with a notable 159.9% increase in monthly clicks and a 164.7% surge in monthly impressions.

• Improved Search Visibility: PET & Co. experienced enhanced search visibility on relevant and converting keywords, leading to increased organic traffic.

• Conversion Rate Improvement: The brand saw a significant 53.19% increase in conversion rates for organic traffic, indicating a higher rate of successful lead conversions.

Through the strategic partnership and the focused execution of the action plan, PET & Co. successfully overcame the challenges of bot clicks and lackluster search visibility. The brand’s significant improvements in search performance metrics not only boosted their online presence but also contributed to a substantial increase in organic conversions and user engagement.