Use this basic checklist to get your cart abandonment rates down.
Pre-Checkout Optimization
□ Display all costs upfront (taxes, shipping, fees)
□ Show real-time inventory status
□ Include clear product images and descriptions
□ Display estimated delivery dates
□ Show security badges and trust signals
□ Implement wishlist functionality
Checkout Process
□ Enable guest checkout option
□ Minimize required form fields
□ Add progress indicator
□ Include breadcrumb navigation
□ Auto-save cart contents
□ Enable auto-fill for forms
□ Provide clear error messages
□ Add mobile-responsive design
Payment Options
□ Accept major credit cards
□ Include digital wallets (Apple Pay, Google Pay)
□ Offer PayPal integration
□ Add buy-now-pay-later options
□ Display secure payment badges
□ Support multiple currencies
Shipping Options
□ Offer free shipping threshold
□ Provide multiple shipping speeds
□ Display shipping costs early
□ Show delivery time estimates
□ Include international shipping options
□ Offer local pickup if applicable
Technical Performance
□ Optimize page load speed
□ Ensure mobile compatibility
□ Test checkout across browsers
□ Implement SSL security
□ Enable cart persistence
□ Check server reliability
Customer Support
□ Add live chat functionality
□ Display customer service contact
□ Create FAQ section
□ Offer order tracking
□ Provide instant help options
□ Include return policy information
Recovery Strategies
□ Set up abandonment emails
□ Create exit-intent popups
□ Implement retargeting ads
□ Offer abandonment discounts
□ Enable cart saving feature
□ Send reminder notifications
Analytics & Testing
□ Track abandonment rates
□ Monitor conversion funnel
□ Conduct A/B testing
□ Analyze user behavior
□ Collect customer feedback
□ Review checkout heatmaps
Trust Building
□ Display customer reviews
□ Show security certificates
□ Add money-back guarantee
□ Include privacy policy
□ Display contact information
□ Show social proof
Regular Maintenance
□ Test checkout flow monthly
□ Update security certificates
□ Review analytics data
□ Update pricing information
□ Check for broken links
□ Monitor customer feedback
Marketing Integration
□ Sync with email marketing
□ Update remarketing campaigns
□ Review promotional messaging
□ Test discount strategies
□ Monitor competitor offers
□ Update seasonal promotions
