Lead_gen+
Drive Pipeline Conversions
The Digital Marketing Framework for B2B Growth.
Systematic Approach
Lead_Gen+ is helping you to grow your pipeline, so your sales team can take over. Maximize impact by aligning messaging and targeting to your Ideal Customer Profiles.
Data & KPIs
Critical KPIs are defined and monitored. Data collection is aligned and optimized for leveraging in content strategies.
Sync the Message
In collaboration with your sales team the Ideal Customer Profiles are defined and fine tuned. Messaging and targeting are tailored to integrate with your sales process.
Optimize Conversion Rates
Systematic A/B Tests optimize the journey to conversion points. Continuous monitoring and creative experiments yield innovative journeys.
Organic Traffic
Content is created for increased online visibility. Tailored to the particular stage of the prospect in their journey. Don’t push the sale too early, but also push your solution at the right time.
Paid Traffic
Bring your messaging to the right audience on the right platform at the right time. Cutting edge campaigns for acquiring new prospects and aligning with the decision making timeframe.
Instantly touch base with your leads. Invite them to explore your brand, follow up with tailored sequences until they are ready to talk implementation.
3 Phase Process for Growth
This is how we will work together: Evaluate, plan, execute, repeat.
Assessment, Tracking, Timeframe
The current KPIs are analyzed, tracking is audited and optimized for utilization. Content strategy and messaging are aligned to connect cold traffic to your sales process. The decision time frame of your prospects is a key variable for the strategy. An action plan for immediate execution is developed. In a strategy session, we decide together which action plan items have to be prioritized.
Lead Flow & Feedback
Priority action plan items are implemented. The focus now is to create a stable core of lead conversions and identify how channels are contributing to overall performance. Feedback to further optimize for your Ideal Customer Profiles flows from your sales team and CRM into the system.
Diversify & Scale
Once your ideal prospects are smoothly going through the sales process, the strongest channels are scaled and further diversification takes place. Capture as many prospects as possible in all relevant channels.
Get in Touch for
a Strategy Call.
Fill out the contact form for a free strategy session. We will analyze your unique situation and explain how our systems can help you boost performance.
After submitting the form, we will get back to you within 1-2 business days.